The following is sample copy for the about us page in my own writing style:
26 years ago, physiologist Ellen Latha set out to revolutionize the fitness industry by combining insights from both science and fitness.
What resulted was a technology tracked, coach-led group workout approach she dubbed ‘the Orange Effect’
Our unique workouts utilize a HIIT model based on the heart rate of each individual present. But the best part is, we do all the tracking work for you. This means you’ll find each class is even easier than lacing your sneakers and grabbing your keys.
And with 1,500 studios in 25 countries across the globe, accomplishing your goals is within your reach, now more than ever before.
In addition to providing cutting edge workouts, we attract Master Franchises and Area Developers from a wide range of backgrounds and skill sets. Each is invested in bringing the best in modern fitness to their region, and excited to be involved with a one-of-a-kind business opportunity with significant potential to prove lucrative.
