I am a natural storyteller and creative who understands that effective marketing is done by identifying the emotional reason behind every buyer’s decision to purchase and catering to it.
In addition to crafting my own projects, I also excel at mimicking the writing styles of others.
I offer finely crafted copy in my voice (or yours), by employing the same pragmatic approach I use in all my writing.
My Process
Structure
To use a house building analogy, I start with structural support, by researching to determine what’s absolutely necessary. This becomes the basis for all my outlines. I determine which innate desire I intend to cater to (Survival, Social Approval, Companionship etc) and create a plan to do so in as few words as possible.
Material
Next, I move on to filling it in with materials, using 1 or more of the 5 senses to create a mental picture in the mind of the prospect based upon the underlying desire(s) from my outline (Afterall, what good is a new house if you can’t smell the freshly cut oak from the backyard deck, firm under your feet? Or take in the orange haze from the setting sun as it cascades across the furniture in the spacious living room, your customized playlist softly filling any gaps in sound as notes of fresh baked goodies beckon you to your dream kitchen)
Landscape
Finally, I paint and landscape by adding my own signature touch via poetic license (the fun stuff!). A quick once-over proofreading and ‘Fini’, a finished project.
I offer quick turnaround times and up to 3 revisions, maintaining a standard of excellence as I don’t put my name on anything I wouldn’t proudly stand by.
Inquire
I know searching for a new writer can be a job in and of itself, so feel free to reach out!